Travelers Group

Branding, sell-in and fulfillment program
We created the launch campaign for Travelers’ Diversified Distribution Services, a division that bundled the company’s many financial products together for employees, corporations and associations.
Travelers Group

Diversified Distribution Services (DDS) was formed to sell Travelers Group’s separately-branded financial products as a package. We wrote the “one call, many solutions” campaign, customizing all marketing materials for third-party distributors and end users.