Barclays Capital

Introductory branding campaign
We introduced Barclays Capital Prime Services, which consolidated the company’s institutional lending desks in a single, integrated and transparent structure.
Barclays Capital Branding

Barclays Capital established its Prime Services division to consolidate its many institutional lending desks in a single, integrated structure. The Wynbrandt Company created the advertising, sales sheets, brochures, and the “all asset classes under one roof” positioning.