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I’m Thomas Wynbrandt

I write for corporations
I’ve helped some of the world’s leading financial and professional services organizations speak to and motivate their key audiences.

My clients include American Express, Barclays Capital, Citigroup, Deloitte, Deutsche Bank, Chubb, First Citizens, JPMorgan Chase, John Wiley & Sons, KPMG, MetLife, Prudential, and Travelers Group.

My key strengths

I explain complex products and processes in clear, straightforward language
I work quickly
I’m sensitive to nuances among products and audiences
I ask good questions and dig deep for information
I’m well-informed and friendly

I work in whatever way works best for you
I can help in any way you need—from improving your existing content to creating programs de novo. I can work independently or as part of your team.

About me
I’m an outstanding speech, book, and marketing writer. Prior to my solo career, I led The Wynbrandt Company, Inc., a full-service marketing communications agency, for more than fifteen years. You can see my work below.

About you
You’re seeking fresh ideas, better creative output, and a more dependable and collaborative creative resource. Or maybe you just want to try something new. Let’s talk.

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Get in touch

Email us at info@wynco.com

Client Reviews

“Thomas is a top-notch financial writer, and he delivers sharp, thoughtful and compelling copy on every assignment. He’s a tremendous resource.”
Joe Schrack, Head of Editorial, J.P. Morgan Asset Management

“Thomas’s writing always reels me in. Whether the topic is groundbreaking AI or global compliance, he finds the story in the facts and makes it an enjoyable read. Give him input from multiple stakeholders and he’ll give you back a draft that addresses all feedback and still reads as well as his first draft. He’s a total pro and lovely to work with.”
Laura Walsh, Creative Director, Client Stories Program, KPMG LLP

“I have been working with Thomas Wynbrandt for over a decade – not only is he an outstanding writer who is adept at synthesizing difficult material, but he is also kind and reliable. Thomas is always my first call!”
Jennifer Marshall, Recruiter, Creative Circle

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Clients

Chubb (formerly The Ace Group)

Corporate and internal marketing
We helped Chubb sell to multinational corporations and we raised eco-awareness among the company’s 50,000+ global employees.
Chubb Global Products

The Wynbrandt Company promoted Chubb’s products to global companies with complex cross-state and cross-border issues, in addition to producing the “Getting greener all the time” campaign that raised eco-awareness among the firm’s 50,000+ employees.

Barclays Capital Prime Services: Branding campaign

Barclays Capital

Introductory branding campaign
We introduced Barclays Capital Prime Services, which consolidated the company’s institutional lending desks in a single, integrated and transparent structure.
Barclays Capital Branding

Barclays Capital established its Prime Services division to consolidate its many institutional lending desks in a single, integrated structure. The Wynbrandt Company created the advertising, sales sheets, brochures, and the “all asset classes under one roof” positioning.

Travelers Group: Branding, sell-in and fulfillment program

Travelers Group

Branding, sell-in and fulfillment program
We created the launch campaign for Travelers’ Diversified Distribution Services, a division that bundled the company’s many financial products together for employees, corporations and associations.
Travelers Group

Diversified Distribution Services (DDS) was formed to sell Travelers Group’s separately-branded financial products as a package. We wrote the “one call, many solutions” campaign, customizing all marketing materials for third-party distributors and end users.

Deutsche Bank Absolute Return Strategies: Branding/identity system

Deutsche Bank

Branding
Our branding program for Deutsche Bank’s $6.5 billion fiduciary hedge funds group included a website, brochures, advertising, and a Hedge Funds Primer for new investors and brokers.
Deutsche Bank

The Wynbrandt Company developed the branding program for Deutsche Bank’s fiduciary hedge funds group. I created all marketing materials, which ranged from brochures and pitchbooks to ads, a website, and a “Hedge Funds Primer” for new investors and their brokers.

KPMG: Client stories

KPMG

Client stories
We help KPMG spread the good news about its successful engagements.
Government, Medical technology, and Professional services

KPMG: Newsletters

KPMG

Newsletters
Our monthly newsletters keep KPMG top of mind with brokers, bankers and business executives throughout the New York metropolitan area.
Ideas and Insights and Issues and Insights